Multiplatform
The modern approach to news consumption is decentralized. Viewers aren’t finding their news from one single organization or one particular platform. Instead, content is appearing where people already are. I adapt content for a multifaceted approach to news distribution, since a storytelling structure for one particular medium won’t necessarily be as successful for another.
Example: Town Manager investigated for financial crimes
The town manager of Cary, North Carolina was put on paid administrative leave with initially no explanation from town leadership. An investigation I did for WRAL uncovered evidence of financial mismanagement. I cultivated my reporting for different media. The result: millions of viewers across platforms, who then made their way to WRAL’s website and TV channel.
Multiple broadcast versions air at 4, 5 and 6 p.m.
TikTok/Reel summarizes story in under a minute
Story is published on YouTube and on our website
Podcast gives additional context to reporting
In-depth YouTube interview examines reporting process
Facebook post teases story, points to TV/web
Example: Charlotte-based airline crew killed in mid-flight crash
An absolutely devastating situation in which everyone aboard an American Airlines flight was killed when their plane intercepted a Blackhawk helicopter as it was approaching D.C.’s Reagan National airport. I told the story of who the flight attendants were across WRAL’s social media platforms.
Multiple broadcast versions air at 6, 10 and 11 p.m.
Social media reel includes compelling video elements without narration
Facebook post points people to TV newscasts
Example: Mother surprises son with the return of his brother from the hospital
A sweet story I initially found on TikTok, in which a mother surprised her son with his brother after he had spent several weeks in the hospital. I made sure the local family in the viral video was introduced to our broadcast viewers as well.
Podcast episode explains how we found the story
Multiple broadcast versions air at 6, 10 and 11 p.m.
Social media video teases the broadcast story
Analytics
VIEWS: 668K
VIEWS: 289K
VIEWS: 560K
VIEWS: 12.9K
VIEWS: 31.9K
VIEWS: 1M